Colgate Optic White Purple Toothpaste
Purple color-correcting toothpaste Nina Pool files next to HiSmile, with IU's campaign as the loudest clip.
Colgate Optic White Purple (sold in some markets as Visible White Purple) is a fluoride toothpaste that uses purple pigment to neutralize yellow tones on the first brush. Nina Pool's list puts it next to HiSmile, the viral purple-toothpaste brand. The highest-ranked clips are the brand's own color-correcting spots, including K-pop star IU calling it a smile beauty hack. It is still toothpaste with fluoride, not a veneer in a tube.
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